The meaning of the term started to change with an increase in social media platforms dominated by a female userbase interested in gaming, notably Tumblr and later on TikTok. While it was originally a derogatory label for girls who engage in online gaming, it now describes an entire subculture. The term E-Girl has been around since the late 2000s, but has evolved to have a different meaning over the years. The fashion appears very similar to Nu-Goth or Soft grunge. These young women are mostly Gen Z (those born between 1997 to 2012, or alternatively 1995 to 2009) and during 2020, when the aesthetic became very popularized, were mostly in their mid-teens to early 20s. The stereotype is that these girls are trying to receive "clout" (internet fame) through being sexually attractive and posting "thirst-traps" (sexy photos), typically themed after hentai culture. The E-Girl aesthetic is expressed through assuming a persona on TikTok or another social media platform, with memes and video formulas. E-girl, an abbreviation of "electronic girl", is a subculture and stereotype of young women who are "online," meaning they are entrenched in internet culture, specifically the anime, gaming, K-Pop, cosplay, Discord, TikTok, and Twitch communities, although enjoying all of them is not necessary.
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